IBC 2013

11 September 2013

RAI, Amsterdam


Minnetonka Audio Announces SurCode for Dolby Digital Plus Encoder for Adobe Creative Cloud


AMSTERDAM AND MINNETONKA, Minn. — Minnetonka Audio Software, Inc. (MASI) today announced it will provide technology demonstrations at IBC 2013 of its Dolby-certified pro coder, SurCode for Dolby Digital Plus Encoder for Adobe® Creative Cloud. The SurCode Dolby Digital Plus Encoder is designed to be tightly integrated into the Adobe Media Encoder CC, available in Adobe Creative Cloud. A trial version of the Dolby-certified pro coder, SurCode for Dolby Digital Plus Encoder, will be integrated into Media Encoder CC and support both stereo and more surround formats.

The tech presentation at IBC showcases seamless access to the full set of Dolby's professional encoder options. From within Adobe Premiere® Pro CC and Adobe Audition® CC - both available in Creative Cloud - 5.1 Dolby Digital and 5.1 Dolby Digital Plus streams can be encoded directly within a user’s surround mixing environment, multiplexed and added to a DVD or BD authoring project.

“For today's audiences, 5.1 is not enough. Dolby Digital Plus adds up to eight main channels to support increasingly popular 7.1 playback,” said Jayson Tomlin, Minnetonka Audio’s VP of Business Operations. “Those extra channels mean more precise placement and localization on playback.”

Thanks to significant gains in coding efficiency, all this extra capacity is carried as fully discreet, individual channels with no matrixing, so imaging is solid and repeatable across a variety of speaker configurations and playback conditions. That extra efficiency also translates into either lower data rates with quality equivalent to Dolby Digital, or superior fidelity at the same rate or file size as your legacy content. The trial version of SurCode for Dolby Digital Plus Encoder for Adobe Creative Cloud will provide full functionality for 14 days before activation is required.


About Creative Cloud

Learn more about new features coming to Adobe Premiere Pro CC, Adobe After Effects® CC and other video tools in Adobe Creative Cloud at www.adobe.com/go/ibc2013. Adobe Creative Cloud is a membership-based service that provides users with unlimited access to download and install flagship Adobe Creative desktop applications, game developer tools and integration with the Adobe Touch Apps. With Creative Cloud membership, users also have access to publishing services to deliver apps and websites, cloud storage and the ability to sync to any device, and new products and exclusive updates as soon as they’re released. Individual, education, team, government and enterprise membership plans are available for Adobe Creative Cloud.

About Minnetonka Audio Software

An award-winning solutions provider for motion picture, video, broadcast, game, and optical disc production, Minnetonka Audio Software creates essential technology for the world's top media professionals. Its revolutionary AudioTools Server is the file-based software alternative to hardware program optimizers, bringing expert audio automation to existing media production infrastructures. The AudioTools Server, SurCode, and discWelder product lines support the full array of audio codecs, file types, and standards for CD, DVD, BD, broadcast, and digital television. The company is the leading provider of professional OEM audio solutions as well as file-based QC and loudness control. Spanning more than two decades of operation, the Minnetonka, Minnesota-based company has a subsidiary in Germany and an international network of distributors and channel partners who share its commitment to quality and service. More information is available at www.minnetonkaaudio.com.

SurCode for Dolby Digital Plus Encoder for Adobe® Creative Cloud and the Minnetonka Audio Software logo are trademarks of Minnetonka Audio Software, Incorporated. All other company and product names are trademarks of their respective owners.



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